PAHAL scheme

Union Government’s ambitious Pratyaksha Hastaantarit Laabh (PAHAL) scheme has been acknowledged as the world’s largest cash transfer program (households) by the Guinness Book of World Records. Pratyaksha Hastaantarit Laabh (PAHAL) scheme The scheme was formally launched as Direct Benefit Transfer Scheme for LPG subsidy in 2013 in 291 districts under the aegis of Union Ministry of Petroleum and Natural Gas. It was modified and christened as PaHal in November 2014 and was launched in 54 districts. Later it was extended nationwide on 1 January 2015. Under the scheme, subsidized liquefied petroleum gas (LPG) cylinders are sold at market rates and consumers are entitled to receive LPG subsidy directly into their bank accounts. It is done either through bank account or Aadhaar linkage. Currently it covers more than 9.75 crore LPG consumers across the country. The scheme aims at reducing eliminating duplication or bogus LPG connections and its diversion. It also seeks to meet substantive savings in LPG subsidy. Success of the scheme: It is attributed to the intensive Information and Education Campaign of  Petroleum ministry which comprised of intensive advertising through various means. It is also attributed to dealer level campaigns and direct reaching out to consumers.